Philippines

Philippines

Tourism is one of the major contributor to the economy of the Philippines, contributing 5.9% to the Philippine GDP in 2011. The travel and tourism sector is a major contributor to the economy, contributing 7.1% share in the Philippine GDP and employing 1,226,500 jobs, accounting for 3.2 percent of total employment in the country in 2013. The industry had grown by US$4.8 billion in 2013, 2,433,428 international visitors have arrived in the country from January to June 2014 up by 2.22% in the same period in 2013. South Korea, China, and Japan accounted for 58.78% while Americas accounted for 19.28% and Europe 10.64%. The Department of Tourism has the responsibility for the management and promotion of the tourism sector. On January 6, 2012 it launched a new slogan named “It’s More Fun in the Philippines”and ranked third in world’€™s best marketing campaigns according to Warc 100.

The country’s rich biodiversity is the main tourist attraction of the Philippines. Its beaches, mountains, rainforests, islands and diving spots are among the country’s most popular tourist destinations. The country’s rich historical and cultural heritage is also one of the attractions of the Philippines.

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